By David Salazar - 02/19/2020
Paraffin International won the Drug Store News/ECRM Buyers’ Choice award for its Parasilk paraffin hand and foot treatments during ECRM’s Everyday & Holiday Cosmetics, Fragrance & Bath Program held last month in Chicago. Farmskin was the finalist for its Superfood for Skin Christmas Gift Box.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the buyer and seller appointments. Buyers cast their votes based on product innovation and packaging.
“The two Buyers’ Choice Award winners are true examples of innovation – both from a product development perspective as well as packaging,” said Craig Chmielowicz, ECRM senior vice president of health and beauty care. “Parrafin International developed a unique way to use paraffin wax for home beauty treatments, and Farmskin — which has had great retail success already at our sessions, developed a unique gift set with its most popular products. Congratulations to both winners.”
Paraffin International makes "ready to heat and treat" thermotherapy paraffin wax treatments with a unique application of the paraffin wax bath, which is known for its benefits of increasing circulation, decreasing inflammation and adding deep moisture to the hands and feet.
Founder Deanna Montrose was a cosmetologist and salon owner for more than 25 years and grew tired of the paraffin wax bath application due to its mess, long paraffin melt times and the lack of a retail option that was quick and easy to use. To address this, she created Parasilk, made with Pure Paraffin, cold-pressed virgin coconut oil and vitamin E. Parasilk consists of individual gloves and boots filled with a proprietary blend of paraffin that heats in two minutes in a microwave or in water on the stovetop. Portable and easy to use, each pair can provide up to four treatments. Parasilk has three lines of heated paraffin thermotherapy treatments: Parasilk Performance, for those suffering from joint and muscle conditions; Parasilk CBD, a topical heated CBD treatment; and Parasilk Beauty, which adds marula and argan oils to provide additional antioxidants that give hydrating intensive care for dry, cracked hands and feet.
Farmskin Founder and CEO Taeil Kwak grew up on a farm and developed a passion for agriculture and livestock bioscience. Founded on his passion, Farmskin invented skin care products made from Colostrum, the first milk from livestock that tends to be wasted despite of its benefits for acne-prone and sensitive skin. In 2018, as a result of Farmskin’s patented beauty products and partnership with Yes Sales, Farmskin was able to launch its line of best-selling facial masks set, Superfood Salad for Skin, successfully in North and South America. Presently, Farmskin has reached the global markets of 60 countries through Yes Sales and they are currently aiming towards expanding their markets to 80 countries.
Farmskin’s Superfood for Skin Christmas Gift Box is a bell-shaped gift box that includes Farmskin’s best-selling items: Superfood Salad Mask, Hair masks, Hand Cream, Clay Mask, and Cleansing wipes. The Superfood for Skin Christmas Gift Box has products that effectively work on tired, stressed skin with gentle formulas to brighten, hydrate, and soothe the consumer’s face, hands, and hair during the winter months.